Types and Various Stages of Market Studies

  >   Rahul's Noteblog   >   Notes on Marketing Management   >   Types and Various Stages of Market Studies

There are two main types of market studies:

1. National Market Studies:

These studies focus on changes that take place in markets over a period of time. Information on category, brand-use patterns and consumer demographic and phychographic data is collected and analysed. After analysis, the information is used to define the target consumers, the market opportunities, and provide directional development of marketing strategy.

2. Strategic Market Studies:

These studies focus on the analysis of a specific product-market. There are three types of strategic market studies:

a. Positioning studies find interrelationships between consumer perceptions and preference for these brands.

b. Segmentation studies identify consumer characteristics that will respond to a particular marketing configuration.

c. Structure studies study competitive relationships inside a market.

Research design stages for a prototypical market segmentation:

1. Determination and selection of segmentation basis.

2. Selecting segment descriptors, and linking the descriptors with basis of segmentation.

3. Data collection.

4. Sample design - stratified and quota sample.

5. Forming segments based on categorizing respondents.

6. Establishing segmental profiles.

7. Matching segments' size and profile into marketing strategies.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

Random Pages:

My Experience during the Iraqi Invasion of Kuwait Review of the HMT Janata Hindi Dial wrist watch
Video of me playing Yanni`s "Nightingale" Notes on Nervous Tissue
Notes on Osteology of Pectoral Region What is Botulism?
Notes on Glycogen, Gluconeogenesis, and Hexose Monophosphate Shunt Notes on Hypothesis Testing
Stepwise Approach to Treatment of Ascites Notes on Digestion
Notes on Basic Gastrointestinal Physiology Inferential Statistics
Video of American Robin feeding her chicks What is an ELEK`s Test?
Why did I decide to become a doctor? Medical School Admissions Essay Video: Titanic Piano Theme: The Portrait
Corporate Failure: The Enron Case My Experience during the Iraqi Invasion of Kuwait
USMLE Blood Lab Values Regulation of Heart Rate by Autonomic Nervous System
Images of Antibodies Video of me playing Unknown Easy Blues Piano
Notes on Muscle Tissue Differentiation and Anatomy of a Blastocyst
Notes on Cell Components Notes on Nervous Tissue
Voices from Hell: My Experience in Mussoorie, India Video of Cardiology Examination in a Clinical Setting

Please Do Not Reproduce This Page

This page is written by Rahul Gladwin. Please do not duplicate the contents of this page in whole or part, in any form, without prior written permission.