Reasons why Communications is a Two-Way Process

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Role of Effective Communication:

Effective communication is the backbone of every organization. The efficiency of an organization depends upon how and when information is being exchanged. An effective communication helps maintain the policies and objectives of an organization, and also gives effective feedback on how these policies and objectives are being carried out.

Communication as a Two-Way System:

Communication may also be called a two-way system. This is because information within a corporation flows from up to down and vice versa. That is, management transmits messages to subordinates, and subordinates, in turn, are expected to reply with their feedback. This is necessary to make communication a continuous process, so that ideas are exchanged instantaneously and effectively, with minimal misunderstandings.

Theory X by McGregor:

Theory X by McGregor states that average employees resist change and don't properly comply with communication. This quality can be avoided if management requests proper feedback from employees, and does follow-ups. Employees possess the full right to exchange their concerns and grievance with the senior management, and this may, in fact, be good for the entire organization. If senior management ignores the plights of subordinates, communication cannot be as effective and may create costly misunderstandings and unnecessary losses.

Furthermore, feedback from subordinates ensures the message from the top has been understood in the right context. That is, the message is in the original form and undistorted.

This type of interactive communication improves the morale of workers and increases the overall efficiency of the organization.

Reasons why Communications is a Two-Way Process:

Reasons why Communications is a Two-Way Process

Additional Readings:

1. Definition and Characteristics of Communication
2. Principles of Effective Communication
3. Reasons why Communications is a Two-Way Process
4. Effective Communication and People Management
5. Categories of Organization Communication
6. The Benefits of Written Communication
7. Barriers to Effective Communication
8. Overcoming Barriers to Effective Communication
9. Types of Business Communication within an Organization
10. Important Elements of Report-Writing
11. Scope of Communication
12. The Grapevine
13. Communication with Workers’ Families
14. Effective Listening
15. Qualities of a Business Letter

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