Trade through Selected Agencies

  >   Rahul's Noteblog   >   Notes on Marketing Management   >   Trade through Selected Agencies

Use of Selected Agencies to Trade Products has its Advantages:

a. Taking the workload off of the manufacturing company.

b. Sometimes, selected agencies are better at distributing the product to the consumer.

c. Selected agencies may have more experience with dealing with consumers within a certain geographical area.

d. Manufacturer ultimately controls the selected agencies.

Conditions that can be stipulated out of it are:

a. Competitor's product mustn't be stocked.

b. Special agents deal with product sales and range.

c. Promotional material is surely used.

d. Fixed quotas.

e. Organized service arrangements.

f. Motivational meetings with representatives.

g. Hassel-free introduction of new products.

h. Controlled resale-price.

i. Secured cooperative advertising.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

Random Pages:

Corporate Failure: The Enron Case Pictures of old Kuwaiti Dinars
Video of me playing Hagood Hardy`s "The Homecoming" Notes on Gastrointestinal System
Notes on Axillary Artery Aneurysm Notes on Actinomyces
Notes on Pyruvate Metabolism What are the most common causes of aortic stenosis?
Early Development and Disorders Notes on Functions of the Liver
Notes on Basic Gastrointestinal Physiology Inferential Statistics
My First Computer - Pentium with Windows 95 What is an ELEK`s Test?
Why did I decide to become a doctor? Medical School Admissions Essay Video: Titanic Piano Theme: The Portrait
Corporate Failure: The Enron Case My Experience during the Iraqi Invasion of Kuwait
USMLE Blood Lab Values Regulation of Heart Rate by Autonomic Nervous System
Images of Antibodies Signs you`re being married to for Green Card
Notes on Female Reproductive System Differentiation and Anatomy of a Blastocyst
Notes on Cell Components Notes on Nervous Tissue
Voices from Hell: My Experience in Mussoorie, India Video of Cardiology Examination in a Clinical Setting

Please Do Not Reproduce This Page

This page is written by Rahul Gladwin. Please do not duplicate the contents of this page in whole or part, in any form, without prior written permission.