Advantages and Disadvantages of Branding

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Advantages of Branding to buyers:

Brand denotes quality, makes the product readily identifiable, increase product quality as competition increases, and may lead to psychological satisfaction to the buyer.

Disadvantages of Branding to sellers:

Branding tends to increase product price, and eventually, may lead to decreased product quality.

Advantages of Branding to sellers:

Easy identification and differentiation of the product, and branding creates loyal and regular customers.

Disadvantages of Branding to sellers:

Branding can be very expensive because costs of marketing and advertising tend to increase.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

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