Functions and Elements of Growth in Marketing Management

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Elements of Growth in Marketing Management:

1. Today's businesses focus mainly on cheaper production of materials. Therefore, the area of marketing the product has largely been ignored. Needless to say, the study of consumer behaviour and markets has become the job of marketing management.

2. The costs involved to carry out marketing decisions emphasize the importance of effective performance and marketing management.

3. Most products are seasonal or are targeted toward a specific community or age group. The marketing of these special or unstable products are the responsibility of marketing management.

4. Businesses such as wholesalers, retailers, manufacturers, etc., depend upon marketing management. With greater control over distribution of products comes greater marketing responsibility.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

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