Marketing Organization and Functions of a Marketing Manager

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Role of Marketing Organization:

Marketing organization is the analysis of various steps to achieve specific goals, and organize these activities within groups that will share duties and activities.

There are various factors that shape marketing organization:

1. Planning for the future:

This includes making graphs and charts that are used to predict the future course of a business. Marketing planning uses retrograde data such as previous records to make future plans. Furthermore, variables such as economic status, product line, design, etc., are used to compensate for future changes.

2. Controlling present operations:

These are variables that are used to control marketing operations. It is important to continuously compare theoretical performance with actual business performance.

3. Evaluation:

Manpower and marketing results have to be monitored continuously

Responsibilities of a marketing manager also include selling job, marketing strategy, logistics, business decisions, innovative thinking, etc. Additionally, the marketing manager is responsible for accepting changes to marketing strategies and readiness for expected losses.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

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