Elements of a Marketing Mix

  >   Rahul's Noteblog   >   Notes on Marketing Management   >   Elements of a Marketing Mix

Elements of a Marketing Mix:

The marketing mix comprises of four main elements: Pricing, Promotion, Product planning, and Physical distribution.

Pricing is the sale price of the product that the end user has to pay. The price cannot be too high or too low, but a perfect balance so as to appeal to a vast market segment.

Promotion deals with the advertising used to market the product. The product may be marketed using television, magazines, newspapers, or the internet.

Product planning has to do with the type of product to be created. For example, the product may be a toy aimed at children between the ages of 1-5 years old. The color and appearance of the toy may be decided during product planning.

Physical distribution has to do with setting the actual location of the distribution of the product. The product may be sold in small shops in demographically suitable areas, or sold at large departmental stores in major cities.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

Random Pages:

One Powerful Prayer written by an Anonymous Author Review of the HMT Janata Hindi Dial wrist watch
Rahul`s Piano Music MP3 Collection Notes on Female Reproductive System
Notes on Back and Nervous System Notes on Rickettsia
Notes on What is Medium Chain Acyl-CoA Dehydrogenase Deficiency (MCADD)? Notes on Statistical Research Methods
Significance of Measuring Albumin while with Calcium Levels Notes on Endocrine Pancreas
Notes on Basic Gastrointestinal Physiology The Existence of Matter
Video of American Robin feeding her chicks What is an ELEK`s Test?
Why did I decide to become a doctor? Medical School Admissions Essay Video: Titanic Piano Theme: The Portrait
Corporate Failure: The Enron Case My Experience during the Iraqi Invasion of Kuwait
USMLE Blood Lab Values Regulation of Heart Rate by Autonomic Nervous System
Images of Antibodies Video of me playing Unknown Easy Blues Piano
Notes on Renal/Urinary System Differentiation and Anatomy of a Blastocyst
Notes on Cell Components Notes on Nervous Tissue
Voices from Hell: My Experience in Mussoorie, India Video of Cardiology Examination in a Clinical Setting

Please Do Not Reproduce This Page

This page is written by Rahul Gladwin. Please do not duplicate the contents of this page in whole or part, in any form, without prior written permission.