Screening a New Product

  >   Rahul's Noteblog   >   Notes on Marketing Management   >   Screening a New Product

What is New Product Screening?

Screening a new product involves filtering out the bad product ideas and keeping the new product ideas. When a new product is launched, the manufacturing team brainstorms a list of ideas for the new product design. This is a lengthy process but worth it because bad product designs might cost the company unnecessary funds. It is imperative to keep the good product ideas consistent with the company's overall goals and ideals. Product ideas are screened in terms of:

1. High profitability.

2. Applicable to a wide market element.

3. Production facility must be available.

4. Raw materials must be available.

5. Financing must be available.

6. Managerial ability must be available.

7. Product must offer a unique service to the public.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

Random Pages:

My Experience during the Iraqi Invasion of Kuwait Pictures of old Kuwaiti Dinars
Video of me playing Yanni`s "Nightingale" Notes on Respiratory System
Notes on Lymph Nodes of the Axilla Notes on Bacteriodes and Prevotella
Notes on Pyruvate Metabolism Notes on Hypothesis Testing
FAQ on Adrenal Hormones Notes on Endocrine Pancreas
Notes on Basic Gastrointestinal Physiology Why did I become a doctor?
Video of American Robin feeding her chicks What is an ELEK`s Test?
Why did I decide to become a doctor? Medical School Admissions Essay Video: Titanic Piano Theme: The Portrait
Corporate Failure: The Enron Case My Experience during the Iraqi Invasion of Kuwait
USMLE Blood Lab Values Regulation of Heart Rate by Autonomic Nervous System
Images of Antibodies Video of me playing Hagood Hardy`s "Children of the Dream"
Notes on Male Reproductive System Differentiation and Anatomy of a Blastocyst
Notes on Cell Components Notes on Nervous Tissue
Voices from Hell: My Experience in Mussoorie, India Video of Cardiology Examination in a Clinical Setting

Please Do Not Reproduce This Page

This page is written by Rahul Gladwin. Please do not duplicate the contents of this page in whole or part, in any form, without prior written permission.