Trade through Selected Agencies

  >   Rahul's Noteblog   >   Notes on Marketing Management   >   Trade through Selected Agencies

Use of Selected Agencies to Trade Products has its Advantages:

a. Taking the workload off of the manufacturing company.

b. Sometimes, selected agencies are better at distributing the product to the consumer.

c. Selected agencies may have more experience with dealing with consumers within a certain geographical area.

d. Manufacturer ultimately controls the selected agencies.

Conditions that can be stipulated out of it are:

a. Competitor's product mustn't be stocked.

b. Special agents deal with product sales and range.

c. Promotional material is surely used.

d. Fixed quotas.

e. Organized service arrangements.

f. Motivational meetings with representatives.

g. Hassel-free introduction of new products.

h. Controlled resale-price.

i. Secured cooperative advertising.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

Random Pages:

The Big Bang: Proof that the Universe is Expanding Why is it hard to find Christian husbands?
Video of me playing Ludwig van Beethoven - "Moonlight Sonata" (1st Movement) Notes on Cell Components
Notes on Arteries of the Axilla What is Folliculitis?
Notes on Purine and Pyrimidine Metabolism Notes on Statistical Research Methods
Early Development and Disorders Digestion FAQ, Defecation reflex, etc.
Notes on Basic Gastrointestinal Physiology Why did I become a doctor?
Review of eBoundhost VPS hosting What is an ELEK`s Test?
Why did I decide to become a doctor? Medical School Admissions Essay Video: Titanic Piano Theme: The Portrait
Corporate Failure: The Enron Case My Experience during the Iraqi Invasion of Kuwait
USMLE Blood Lab Values Regulation of Heart Rate by Autonomic Nervous System
Images of Antibodies Video of me playing Hagood Hardy`s "Children of the Dream"
Notes on Lymphoid Tissue Differentiation and Anatomy of a Blastocyst
Notes on Cell Components Notes on Nervous Tissue
Voices from Hell: My Experience in Mussoorie, India Video of Cardiology Examination in a Clinical Setting

Please Do Not Reproduce This Page

This page is written by Rahul Gladwin. Please do not duplicate the contents of this page in whole or part, in any form, without prior written permission.