Trade through Selected Agencies

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Use of Selected Agencies to Trade Products has its Advantages:

a. Taking the workload off of the manufacturing company.

b. Sometimes, selected agencies are better at distributing the product to the consumer.

c. Selected agencies may have more experience with dealing with consumers within a certain geographical area.

d. Manufacturer ultimately controls the selected agencies.

Conditions that can be stipulated out of it are:

a. Competitor's product mustn't be stocked.

b. Special agents deal with product sales and range.

c. Promotional material is surely used.

d. Fixed quotas.

e. Organized service arrangements.

f. Motivational meetings with representatives.

g. Hassel-free introduction of new products.

h. Controlled resale-price.

i. Secured cooperative advertising.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

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