Packaging and Sales Promotion

  >   Rahul's Noteblog   >   Notes on Marketing Management   >   Packaging and Sales Promotion

Role of Sales Promotion:

Sales promotion may also involve advertising and selling. Sales promotion involves forwarding sales data to wholesalers, retailers, customers, and the salesmen working for the manufacturing firm itself.

Sales Promotion Deals With:

a. Services to dealers: providing display materials, providing sales tips, and advising on package design.

b. Services to salesmen: providing tips on salesmanship, etc., analyzing market areas, and assisting in securing potential customers.

c. Special marketing: providing samples, signs, calendars, etc., to attract public attraction. This causes sales to increase and ensures that the customer is making right use of the product.

Role of Product Package Design:

The design of the product package is as important as the product itself. This is because the outer package creates the identity of the product; it is how customers will recognize the product. However, there are certain problems with product packaging.

Problems With Packaging:

1. Changing the package of an established product is not advisable because customers may either not buy the newly designed package, or may buy the new package but ignore the old package.

2. The dealer may have a hard time getting rid of the old product.

Additional Readings:

1. Functions and Elements of Growth in Marketing Management
2. Marketing Organization and Functions of a Marketing Manager
3. Functions and Essentials of New Project Planning
4. Types and Various Stages of Market Studies
5. Naming Products and Name Testing Research
6. Planning of Advertizing Budgets
7. Basic Steps of Test Market Studies
8. Trade through Selected Agencies
9. Price and Motivation of Marketing
10. Marketing Functions at different levels of Development
11. Elements of a Marketing Mix
12. Advantages and Disadvantages of Branding
13. Packaging and Sales Promotion
14. New Product Development Strategy
15. Screening a New Product

Random Pages:

Life in a Drop of Water Why is it hard to find Christian husbands?
Rahul`s Piano Music MP3 Collection Notes on Male Reproductive System
Notes on Arteries of the Axilla What is Botulism?
Notes on Glycogen, Gluconeogenesis, and Hexose Monophosphate Shunt CHADS2 Score for Atrial Fibrillation Stroke Risk
Early Development and Disorders Notes on Hypothalamic-pituitary system
Notes on Basic Gastrointestinal Physiology Life in a Drop of Water
Review of eBoundhost VPS hosting What is an ELEK`s Test?
Why did I decide to become a doctor? Medical School Admissions Essay Video: Titanic Piano Theme: The Portrait
Corporate Failure: The Enron Case My Experience during the Iraqi Invasion of Kuwait
USMLE Blood Lab Values Regulation of Heart Rate by Autonomic Nervous System
Images of Antibodies Video of me playing Yanni`s "Nightingale"
Notes on Respiratory System Differentiation and Anatomy of a Blastocyst
Notes on Cell Components Notes on Nervous Tissue
Voices from Hell: My Experience in Mussoorie, India Video of Cardiology Examination in a Clinical Setting

Please Do Not Reproduce This Page

This page is written by Rahul Gladwin. Please do not duplicate the contents of this page in whole or part, in any form, without prior written permission.